Mercedes-Benz spring edition
Year - 2018
ABOUT PROJECT
Client

Mercedes-Benz

Publications

Vogue

What we do

PKW Marketing Communication Activities

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Client needs

It is necessary to conduct a PR company for brand recognition.

Test drive involving influencers.

And also need printing in magazines.

Date: 10 Feb. - 14 Mar. 2018
Panda Road Movie Panda Road Movie Panda Road Movie
Concept

A journey through Europe on Mercedes-Benz Vito with active brand coverage on online platforms.

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Goals:

To highlight the features of the car trip; to increase the interest of the target audience; to increase awareness of Mercedes-Benz products by soft and native car integration car to the entertaining content.

1 824 376 views

Total reach

10 000 EUR

Budget

Travel project (Europe)

Place

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Date: Jun. 2018
Special project with opinion leaders GLA-Class Special project with opinion leaders GLA-Class Special project with opinion leaders GLA-Class
Concept

Test-drive of Mercedes-Benz cars by opinion leaders

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Goals:

Creating local content for Social Media channels; to reach target audiences via social media; strong believe to a brand through introduction of influencers.

287 108 views

Total reach

Kiev

Place

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Date: Mar. 2018
Special project with opinion leader GLC-Class Coupe Special project with opinion leader GLC-Class Coupe Special project with opinion leader GLC-Class Coupe
Concept

Test-drive of Mercedes-Benz cars by opinion leaders

Goals:

Creating local content for Social Media channels; to reach target audiences via social media; strong believe to a brand through introduction of influencers.

322 661 views

Total reach

Kiev

Place

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Date: Oct. 2018
Special project with opinion leader C-Class FL Special project with opinion leader C-Class FL Special project with opinion leader C-Class FL
Concept

Test-drive of Mercedes-Benz cars by opinion leaders

Goals:

Creating local video content for Social Media channels; to reach target audiences via social media; strong believe to a brand through introduction of influencers.

Kiev

Place

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Date: Apr. 2018
print layout of G-Class in a Vogue print layout of G-Class in a Vogue print layout of G-Class in a Vogue
Concept

Print layout of G-Class in anniversary book Vogue and in travel magazine Vogue

6 000 EUR

Budget

Kiev

Place